Wall Drug
The legendary roadside complex — 5¢ coffee, free ice water, and an 80-foot brontosaurus — drawing two million visitors a year to a town of fewer than 900.
Wall Drug is the most famous roadside stop in the Dakotas, and it earned the title the hard way — with free ice water and nickel coffee, advertised for decades on a sprawl of highway signs. Today the complex draws around two million visitors a year to a town of fewer than 900, complete with an 80-foot brontosaurus out back.
For riders it sits exactly where you want it: at the Wall exit off I-90, the natural gas-and-grub bookend to a Badlands Loop run, and a fixture of every Sturgis-week ride through the Black Hills.
It is touristy and proud of it — but the coffee really is cheap, the water really is free, and it is the obvious place to fuel up and regroup before or after the Badlands.
The classic gas-and-grub bookend to the Badlands Loop (SD-240 exits I-90 at Wall) and a fixture of every Sturgis-week ride.
On the way: Badlands Loop State Scenic Byway (SD-240)
Shot by the riders who've run it.
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